Free UK delivery over £10030-day free returnsThe Podium Collection is hereMembers get 15% off every dropGU-1 Foundation. Our flagship runnerFree UK delivery over £10030-day free returnsThe Podium Collection is hereMembers get 15% off every dropGU-1 Foundation. Our flagship runner
Start now
Autumn / Winter 26 · The Podium Collection

GetUp!

Every champion has a day one. Today can be yours.

Shop the drop Start training
Podium Track JacketFeaturedPodium Track Jacket£145
Scroll
The Get Up! Manifesto

Nobody remembers the easy days. They remember the morning you got up anyway. The rep you didn't skip. The line you crossed with nothing left. Champions aren't made on podiums. They're made in the dark, before anyone is watching. Get up.

EST. 2026 · PADSTOW, CORNWALLWORN BY THE ONES WHO SHOW UP
Four collections. One standard.

Dressed to win

Shop everything
Podium collection Podium
Collection 01 / 04

Podium

Made for the day it all pays off. Competition kit for the moment you stop training and start winning.

Shop Podium
Dawn collection Dawn
Collection 02 / 04

Dawn

For the miles nobody sees. Run kit built for the dark side of 6am.

Shop Dawn
Iron collection Iron
Collection 03 / 04

Iron

Heavy days. Heavier will. Strength kit cut for chalk, iron and the last rep.

Shop Iron
Rise collection Rise
Collection 04 / 04

Rise

Rest day. Still on. Heavyweight layers for the walk home, the cold mornings and the days between sessions.

Shop Rise
The drop · 16 pieces

Built for the work

The alarm goes
It starts to stick
The first big win
Standing on top
Get Up! / Day1
The 100-day story

Every finish line has a start line

Nobody starts on the podium. They start on the edge of a bed, at 5:45am, deciding. Here's what happens when you keep deciding yes.

The alarm goesGet Up! / Day1
Day 1

The alarm goes

It's dark. It's cold. Every reason to stay in bed is a good one. You lace up anyway. Nobody claps for this part. It's still the most important step you'll take.

It starts to stickGet Up! / Day14
Day 14

It starts to stick

Two weeks in. The route feels shorter. Your breathing settles. You notice you're sleeping better, and you start to look forward to the early start.

The first big winGet Up! / Day47
Day 47

The first big win

A weight you couldn't move in September. Today it flies. The room hears about it. So does everyone in the group chat. You earned every kilo.

Standing on topGet Up! / Day100
Day 100

Standing on top

A hundred days ago you got up once. Then you did it again. That's the whole secret. Gold is a habit, and now it's yours.

GU-1 Foundation running shoe in black with a gold carbon plate
Gold Lifeline stripe
Engineered knit upper
Full-length carbon plate
Foundation footwear

GU-1 Foundation

Our flagship runner. A gold carbon plate inside high-rebound foam that pushes you forward on every stride. Your foundation sets your ceiling. So we built a better one.

Drop8 mm
Weight248 g
Stack38 / 30
PlateCarbon
Shop GU-1 · £185 Or the GU-X Ascent trainer
An athlete celebrating on top of a podium under falling gold confetti
The Podium Collection

Gold is a habit

It's built one early start at a time. The Podium Collection is for the day it all pays off. Wear it to remind you that it will.

Shop Podium
The movement

Effort looks good on everyone

Every age. Every pace. Every body. The only thing these people have in common is that they showed up today.

A group of athletes celebrating after a session
06:30The session that made the week
A runner breaking the finish tape
42.2KFirst marathon. Not the last
An athlete at the top of a pull-up
REP 1The first pull-up
A man in his sixties celebrating after rowing
AGE 64Never too late
Close-up of a focused athlete
FOCUSEyes on it
A boxer wrapping her hands
05:50Wrap. Breathe. Go
Runners on a Cornish clifftop at sunrise
CORNWALLSunday club run
An athlete resting on a bench after training, smiling
Why we exist

Move the body. The mind follows.

You know the feeling after a good session. Clearer head. Lighter shoulders. A small win you can carry into the rest of the day. The NHS lists being active as one of its five steps to better mental wellbeing. We built a whole brand around it.

Show up

Most days, that's the hardest part. We make it easier to start.

Feel it

The lift after a session is real. Chase it. Then chase it again.

Belong

Train with people who'll notice when you're missing.

Win small

One more rep. One more minute. Small wins stack up.

Read our mission
An athlete pushing a heavy sled
Programmes

Train with us

Four coached programmes, from your first 5K to your heaviest lift. Pick one. Start Monday.

See programmes
A sprinter set in the starting blocks under floodlights
Membership

Join the team

Coaching, community and 15% off every drop. From £19 a month. Cancel any time.

Become a member
TOMORROW · 06:00

Get up.

Don't wait for Monday. Put tomorrow's session in your calendar now. Future you will thank you at 6:01.

Gear up first